About Us
About us
Since 1905, in the heart of Crotone
A family story that began with a fine-fabrics shop and grew, generation after generation, together with a passion for fashion.
Our story
From fabric shop to boutique
The story of Vitale Boutique began in 1905, with a shop selling fine fabrics. From generation to generation, this passion for fashion has been handed down and developed, turning the shop into a well-established name in the industry.
Over time we have adapted to the changes in fashion, always keeping a keen eye on the latest trends. Today we are a team of 15 young talents, with the same enthusiasm, the same integrity and the same principles that have made our business ever stronger.
With two boutiques in the heart of Crotone, alongside the great international brands we combine tradition and innovation, with the excellence of Made in Italy at the core.
Our boutiques
Our values
Tradition and innovation
For more than a century we have combined the experience of our origins with a keen eye for what is new in fashion.
Research and Made in Italy
Every milestone is the result of careful analysis and meticulous research, rooted in Made in Italy, an excellence that shines throughout the world.
People and environment
We are guardians of the environment, of human values and of the ideas that help us grow: principles that guide our relationships with customers and our everyday work.
What they say about us
«Professionalism, dedication, passion, tradition and innovation: these are the elements that have distinguished the Vitale family for generations.»
Harper's Bazaar · 2023
«We love it because it has preserved the family spirit of its origins, offering advice, fashion ideas and plenty of pampering in a welcoming, modern and lively salon.»
Elle · 2019
Come and visit us
Vitale Boutique Women
Via Firenze, 68
88900 Crotone
Vitale Boutique Men
Via Firenze, 73
88900 Crotone
Monday – Saturday 9:00 am / 1:00 pm - 4:00 pm / 8:00 pm