Made in Italy: our possible answer.
A cultural, economic and human heritage with which to imagine a new future.
We live in fragile times. Times that compel us to question ourselves, to change pace, to return to what truly matters. Geopolitical tensions, economic crises, climate and social upheaval show us every day how vulnerable the models are on which we have built our present.
Yet it is precisely in the most complex moments that the deepest answers can emerge.
And Made in Italy, authentic, lived, built with hands and heart, can be one of those answers. Made in Italy is far more than a label.
"It is a system that binds together culture, skills, places and stories.
It is beauty that endures, care for detail, the strength of a tradition in conversation with innovation.
It is a network of small and medium-sized businesses, workshops, manufacturing districts, families and generations who have made work a value and style a language recognised throughout the world.
It is not a myth to be protected.
It is a heritage to be revitalised. And today, more than ever, it is a vision for the future."
A turning point: Italy takes centre stage once more
After years in which we have watched luxury become increasingly concentrated in French hands, with the great groups from across the Alps acquiring major Italian maisons, something is stirring.
The recent announcement of Prada Group’s acquisition of Versace is a symbolic and powerful act. A reversal of the trend. A gesture that reminds us Italy can still be the protagonist of its own story.
That there is a way to become, once again, masters of our own culture of making.
And that when Italian excellence comes together, grows stronger and forms alliances, it can bring about real change.
The Vitale story. A company, a family, a vision.
My personal story is intertwined with that of my family and our company. Vitale was born in Calabria, from a small fabric shop.
Today it is recognised nationwide, selected by Camera Buyer Italia as one of the 100 boutiques representing the very best of Italian retail.
Every day, in our flagship store in Crotone, we celebrate Made in Italy not only through the brands we choose,
but above all through the experience we offer: in our carefully curated windows, our welcoming spaces, the human relationships we build. And it was on this very day that we celebrated, with a series of “mises en scène”, the great names of exclusively Italian fashion:
Giorgio Armani, Brunello Cucinelli, Kiton, Max Mara, Alberta Ferretti...
We believe in retail that moves people, that welcomes them, that tells true stories.
And we believe this is a value not only commercial, but cultural and social too. The strength of togetherness.
"Made in Italy cannot and must not be a solitary battle.
It is a collective endeavour.
It calls for an alliance between institutions, entrepreneurs, artisans, buyers, schools, communicators and local communities.
In a world that is changing so quickly, we need solid points of reference.
Strong roots and broad visions.
Made in Italy can be just that:
not merely a guiding light, but a concrete, contemporary answer.
A way to face the challenges of our time with courage."
A rallying call to national pride.
Today we celebrate the birthday of Leonardo da Vinci.
573 years have passed since 15 April 1452, and yet Leonardo’s genius lives on in every expression of Italian creativity.
In a continuous osmosis, generation after generation, we have inherited beauty, curiosity and a sense of doing things well.
This is the spirit that drives Made in Italy.
To celebrate Made in Italy is to pay tribute to a heritage unique in the world, a cultural “brand” that embodies the creative excellence of our companies.
95% of Italian businesses have fewer than 10 employees.
They are small, often family-run, and every day they create value with a tailor’s approach, turning skill, passion and tradition into finished products that the world envies and gladly buys, even at a higher price, because it knows they are better.
This is, and will remain, our true answer to trade tariffs.
What we must do now is remove the bureaucratic obstacles.
Too much energy is taken away from creativity to chase regulations and paperwork. We must give space and dignity back to the creative gesture.
In the name of Leonardo. In the name of who we are.
In conclusion: the path is there.
It is up to us to follow it.
It is no longer enough to talk about Made in Italy.
We must live it, support it, protect it and revitalise it.
It takes commitment, vision and responsibility.
Deeply Italian.
Our answer is Made in Italy.
An identity to share.
A future to build. Together.