Places and their atmospheres are often the driving force behind ideas. Just knowing how to catch them. A young Giuseppe Marenzi, immediately after the Second World War, at the age of 24 knows how to grasp one, inspired by the geography and climate of Lake Maggiore, Lesa and the valley
dell'Erno. Cold, rainy winters, hot summers refreshed by thunderstorms give this land a luxuriant vegetation and require adequate clothing to protect themselves from water and stubborn breezes. Young Marenzi works for a company
waterproof and, thanks to his military experience during the war, he finds ingenious solutions to improve the waterproofing of fabrics using castor oil, a rare commodity that he manages to procure. It thus brings significant production increases to the company. Sensing that it is space to offer technically more advanced and functional outerwear, Giuseppe Marenzi thinks of taking the big step: a company of his own.
It is in Lesa, in the valley of the Erno river, that the idea sprouts and realizes. Giuseppe Marenzi with his wife Alessandra Diana, take over an ancient factory near the stream which, source of natural energy,
it has already fed spinning since the early 1900s. They start their manufacture there by calling the company Herno, in homage to the river, because that story is inspired by the water and the surrounding environment,
still a firm reference point in the Herno universe. Giuseppe Marenzi works with determination to one goal: to offer well made, functional and resistant raincoats and coats
rain and wind - which blows from Mottarone around here every morning - regardless of quality, elegance and Italian style. A challenge that starts from this village overlooking a small but
elegant shore of Lake Maggiore, whose fame will reach overseas with Herno.