As the years passed. the point of sale of Belvedere Spinello became too small and inappropriate to satisfy Rosa’s spirit of enterprise, her persistence and her enthusiasm. She therefore convinced her husband, Martino, to move to the nearby city, Crotone. They started to look for the right location to establish this ambitious project. The idea was to suggest a store which was not only a point of sale but a real concept store. The choice fell on a new prestigious building, located in the center of the city, with a surface of 350 sqm, space where, even now, the Vitale flagship store is located.