In 2012, with the idea of following the ever-changing market, the Vitale family started to feel strongly the need to add value to the selection of Brands approaching some new young contemporary lines. Consequently there was a strong motivation to search an additional location, alternative to the historical one, a “urban chic” space, integrated with elements of innovation more aligned with this segment of the market. A further step ahead: “Vitale 2” opened. Pinko, Elisabetta Franchi, Twin Set, Semicouture are only few of the Brands which represent the core business of this new store together with a choice of lines renovated season by season. In the same year the Liu-Jo franchising boutique is opened.