Focusing on new goals and challenges, the Vitale business, until now entirely dedicated to the lady, was completed in 2003 with the opening of a new point of sale exclusively for man. The Vitale «Man» store was located in the well known Firenze street, just opposite to the historical first Boutique. The name Vitale was representing at this stage a style icon, a signature of modernity and professionality. Therefore this further strategical decision was a winning choice that from the beginning reported a positive feedback from the customers.